Fee: Free for lifetime members; $10 for members and $25.00 for non members
RSVP send email to rsvp@cina.org with subject "CINA 2/17 name = ". Additional $10 for no rsvp

Venue: Fenwick & West, LLP.
801 California Street
Mountain View CA

Speaker: Neal Schaffer, President of Windmills Marketing

Highlight

Social Media is going mainstream in 2010 and continues to be a buzz word that every professional is trying to understand. Do you have a firm understanding of it and what it can do for you or your company? Neal Schaffer, author of the social media blog Windmill Networking (http://windmillnetworking.com) as well as book "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn," will present tonight on introducing how businesses and professionals can maximize their presence in social media to reap benefits. The key points of his presentation will include:

How do you define "Social Media" and why it is not a mere fad but signifies an important trend

What are the different social media channels that exist and why a blog is the most important one for businesses

Understanding the business potential in using Social Media goes beyond mere headhunting and public relations

Participants will get a good understanding of the basics of social media marketing for both businesses as well as professionals by attending this event. Copies of Neal's book will be available for purchase at the event or in advance at Amazon by going to http://bit.ly/windbook.

About Speaker

Neal Schaffer is President of Windmills Marketing, a social media strategic consultancy for small and medium sized businesses (SMB) as well as an internationally recognized speaker and author with his Windmill Networking brand. A social media strategist who has a background in B2B sales and business development and is fluent in both Japanese and Mandarin Chinese, Neal provides a unique perspective in helping both businesses and professionals to navigate, embrace, and truly leverage social media as a powerful tool.

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