Fee: Free for Executive Members, $25 for CINA Member and full-time students and $50 for non-members (Including membership);

Venue: Fenwick & West, LLP
801 California Street
Mountain View CA

In order to make this interactive workshop highly effective, only 12 seats are available.

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Turning an idea into revenue can be hard but even in a difficult economy many businesses prosper during these times. We will help you to understand and define your product, your customer, and your team's competencies. We will look at how to evaluate an opportunity and create a path to revenue.

About the Workshop Leader
Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups, helping them explore new options and bring their businesses to new levels. His firm, SKMurphy, Inc., focuses on early customers and early revenue for software startups, helping engineers to understand business development.
We have been doing customer development consulting since mid-2003. Recent and current clients include two EDA start-ups focused on clock domain crossing analysis and memory map management, two technical services firms offering design service and technical documentation services, an AI software company offering a platform to specify and compile buildings acquired by Bentley, a test and verification startup offering test automation in a wiki framework, an early stage startup offering configuration services for cloud computing, and a software firm offering a proteomic analysis platform.

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